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In today’s complex and highly competitive real estate market, it is more important than ever to select the right Realtor.  I am Bill True and I have been selling real estate on Hilton Head for over 27 years.  My track record is solid, proven and consistent and I hope you will seriously consider listing your property with me.

When selling your home, condo or lot, it’s imperative to remember this fact:  90% of all real estate purchasers start their search on the internet.  If you are not working with an agent that is focusing their marketing effort on the internet, then you are missing out on 9 out of 10 potential buyers for your property. Put simply,  you want a Realtor who will get the job done in a professional and timely manner. By allowing me to list and market your property, you will be assured knowing that I will employ aggressive, creative marketing strategies which distinguish your property as the contender when contrasted against its comparables.
I have a straightforward strategy for successful marketing results, and they include:
Targeted Marketing utilizes a variety of media to expose your property and target your audience, thereby successfully achieving the sale of my listings.  In addition to marketing your property on,, and the Hilton Head MLS, we also implement the national sales and marketing channels of Zillow, Yahoo Real Estate, Trulia, and Local agents will receive e-blasts and profiles will be posted in a myriad of social media outlets including, Twitter, Facebook and Google+.  The combination of smart web advertising, premium quality photography, prominent positioning and innovative print mailings will guarantee that your home, condo or lot will receive maximum exposure. 
Viewing real estate over mobile platforms is now approaching 50% of all online real estate searches. is posed at the forefront of this technology and is fully operational in this mobile version.  This maximum dispersion of content and hot links can be viewed in both mobi and PC formats. 
Professional Approach 
I will personally handle your sale from correctly pricing, preparing your property to go on the market, advertising, and negotiating the Contract of Sale, to closing and post-closing.  I am experienced, informed and responsive.  My reputation has been built on honesty, business knowledge and outstanding service.  As owner of and principal of Lancaster Real Estate Sales (, I am committed to a superior level of personalized service that the larger companies and chains cannot effectively deliver.  Aggressive advertising, constant communication and proper positioning of the property will ensure that it will attract serious homebuyers.
Personalized Service = Successful Sales  
Your business matters.  Your will not be relegated to a “team” or “group” of office staff with whom you have neither met nor spoken.  That’s important.  Unlike most markets where the Seller and the Realtor meet face-to-face on a regular basis, most Sellers in the Hilton Head Island real estate market live six to twelve hours away.  From beginning to end, it’s always about trust. My name is True and my clients know they can trust me to get the job done right and to get the job done in a timely manner.  My method is time-tested and proven.  I personally see that each and every listing is handled professionally and properly.  The last thing a Seller would want to do is to sign a Listing Agreement and be immediately turned over to an array of “team members”.  
Please take the time to peruse my website at—you will find that this website provides useful information about preparing your home for sale, pricing your property correctly, marketing your home effectively, and the inspection process.   Current and historical market reports are uploaded for you to use as a tool to familiarize yourself with homes recently sold in your neighborhood.  
Please contact me at if you would like a free competitive market analysis of your property.